About

Iโ€™m a designer with more than a decade of experience working in complex domains like healthcare, automotive, and enterprise design systems.

I like building things, whether they're interfaces, prototypes, diagrams, component libraries, web apps, kitchen cabinets, processes, or entire teams. I'm good at defining the long-term goal and figuring out the systems and artifacts needed to get us there.

I believe that design's role is to bridge the gaps between business, engineering, and users in order to create digital tools and spaces that are comfortable, intuitive, and empowering.

Me learning about Design.

Portfolio

Case Studies

Have a password? Check out these deep dives into some of the beefiest projects I've worked on. If you don't have a password but really want to check them out, get in touch.

Project

๐Ÿฅ Hyperspace Design System Creation

Epic Systems
Role
Design Technologist, Design System Lead
Problem
How could a small design team create, implement, and document a unified, modern design system for a massive suite of enterprise software built with several distinct front-end technologies?
Key Stats
4
100:1
15
Approach
  • Performed a large-scale UI audit, documenting all existing components and common interaction patterns
  • Created a rapid prototyping framework allowing designers to experiment with different component designs across several high-complexity screens at once
  • Transformed prototyping framework into design system documentation site once an approach was settled on
    • Read Full Case Study โ†’
Outcomes
500+
37
6
Project

๐Ÿ›ป Video Multi-Point Inspection

Ford Motor Company
Role
Researcher & Strategist
Problem
How might Ford expand the use of video multi-point inspections amongst U.S. dealerships in a way that would maximize dealer adoption, foster consistent usage, and increase parts revenue?
Key Stats
<14%
+102%
Approach
  • Performed user research at dealerships & technology landscape analysis
  • Mapped internal stakeholders and ongoing initiatives across the CX, IT, and field teams
  • Created and iterated upon implementation strategy, gathering user and executive feedback
    • Read Full Case Study โ†’
Outcomes
+200%
3
Project

๐Ÿ“– Storyboard Onboarding

Epic Systems
Role
User Experience Designer
Problem
How could we smoothly and successfully ease users into a drastic structural redesign of Hyperspace, the healthcare software they used all day, every day?
Key Stats
305M
300+
Approach
  • Piloted new Storyboard UI at several hospital systems, followed by visits to those customers with extensive user observation and interviews
  • Designed a progressive opt-in to opt-out strategy as implementation progressed
  • Created best practices for analysts to successfully convert their old workspace header build to Storyboards
  • Designed solution to ancillary tab bloat issues we discovered during pilot customer research
    • Read Full Case Study โ†’
Outcomes
100%
40+
0

Fun Size

No password? You can get a good idea of the kinds of things I've done from these miniature, less-illustrated case studies.

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Resume

Download the PDF version here, or enjoy it in gorgeous semantic HTML below.

Work

Lead Design Strategist
Company
Ford Motor Company
Location
Remote | Detroit, MI
Period
2.5 years ( - )
Description
  • Collaborated cross-functionally with Model e marketing, digital, and CX teams to develop product and design strategy across the EV shopping, ownership, and charging spaces
  • Identified ways to streamline processes and bring more functions in-house in order to reduce time to market
  • Created a unifying strategy for how to roll out new technologies and processes to a community of highly diverse dealers with complex and varied tech stacks
  • Conducted and synthesized research to create a nuanced, operationally-viable plans for achieving leadership success metrics
Lead UX Designer
Company
Nine Labs
Location
Remote | Atlanta, GA
Period
1.5 years ( - )
Description
  • Led design of products for clients in retail, B2B, and fintech from research through design system development
  • Managed relationships with client stakeholders and design teams to ensure project success
  • Worked as part of the leadership team to redefine the agency's value proposition and define success metrics for design operations
Senior UX Designer & Developer / Team Lead
Company
Epic Systems
Location
Madison, WI
Period
8 years ( - )
Description
  • Led design on the design system, outpatient care, and billing product teams over the course of my tenure, designing and redesigning workflows, developing a long-term product vision, and maintaining user experience quality
  • Acted as an advocate and evangelist for the design system and core tools, educating designers and developers on how best to follow and enhance platform standards
  • Managed a team of designers and researchers across multiple divisions
  • Designed and developed internal tools to support design operations, including a style guide, a repository for heuristic evaluations, an icon management system, and a rapid prototyping framework
  • Met with customer executives and end users to gather feedback and communicate large-scale changes
Mobile Content Developer
Company
University of Michigan Museum of Art
Location
Ann Arbor, MI
Period
6 months ( - )
Description
Developed a Drupal-based responsive website for creating, managing, and taking custom museum tours, which included interactive SVG maps for wayfinding
User Experience Intern
Company
Compuware Ventures
Location
Detroit, MI
Period
4 months ( - )
Description
Designed interfaces, implemented CSS, created graphics, and participated in the interaction design for an online video website within Compuware's startup incubator
Intern
Company
Condé Nast Digital
Location
New York, NY
Period
3 months ( - )
Description
Wrote SEO-focused metadata for Epicurious's videos, conducted a competitive analysis for Concierge, created a cultural calendar, sat in on editorial meetings

Education

M.S.I., Human-Computer Interaction
School
University of Michigan School of Information
Location
Ann Arbor, MI
Period
2 years ( - )
B.A., Screen Arts & Cultures
School
University of Michigan
Location
Ann Arbor, MI
Period
4 years ( - )

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Etc.

Principles

The three principles below guide my practice as a designer and technologist — how I work, what I care about, and what my ethical framework is.

1. Design for longevity.

Longevity means the design addresses an enduring human need, not a short-term whim. Longevity means ease of maintenance. It takes little effort to extend, update, or change. Longevity means it wonโ€™t need to be redesigned or replaced within a few years. Longevity is sustainable ไธ€ it doesnโ€™t require more resources to function than it adds value back to the world.

2. Design with humanity.

The designed world should serve people, enhance their lived experience, and amplify their own abilities. The designed world should not be a cause of harm, pain, frustration, or manipulation. Design should be a net positive for humanity.

3. Design as part of a community.

Design is not the work of a lone artist; it is a continual act of collaboration with fellow practitioners, multi-disciplinary partners, end users, and many others. Everyone who contributes to the final form of a product is a designer.

Other Stuff I Do

I'm the founder and co-organizer of the Mad Design meetup group, Madison's premiere (currently extant!) networking group for all kinds of designers. We host monthly events alternating between general networking and knowledge-sharing sessions.

I occasionally give talks, write, or podcast about various things related to product design and user experience.

Miscellaneous weird and experimental stuff I make can be found at Gooble.biz and assorted subdomains.

Social Media

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